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Qu'est-ce (qui) est attorney's advertising - définition

ADVERTISING BY LAWYERS (ATTORNEYS AT LAW) AND LAW FIRMS.

Legal marketing; Lawyer advertising; Attorney's advertising; Advertising of the Legal Industry; Advertising of the legal industry; Law firm advertising; The people vs. Kreuzer, Turnwald-Wacker, Müller; The people vs. Kreuzer, Turnwald-Wacker, Muller; Attorney advertising

attorney's advertising

n. the commercials which appear on television or crowd the yellow pages of the telephone book. Until the Supreme Court ruled (1977) that any restriction on lawyer advertising was an abridgement of free speech, advertising by lawyers was illegal and cause for discipline or disbarment. One problem is that the size and cleverness of the ads are no indication of the quality of the talent, experience, integrity, or level of personal attention by the lawyers. It has been said that "the bigger the ad, the worse the attorney," but that is an exaggeration. Advertising has led to a "chain store" approach to law representation and the use of paralegals and green attorneys at low wages to handle high volume practices.

Legal advertising

Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations.

https://en.wikipedia.org/wiki/Legal_advertising

legal advertising

n. 1) notices of probate sales and other documents required by law to be published in court-approved local newspapers of general circulation. 2) commercials for the legal services of lawyers and law firms, which may range from television spots with actors to garish ads in telephone books' yellow pages. Such advertising would have been cause for disbarment for illegal solicitation of legal services until the U.S. Supreme Court ruled in 1977 that restrictions on advertising professional services were unconstitutional abridgments of free speech. While legal advertising may have the benefit of announcing specialties like worker's compensation or bankruptcy, the size, frequency and message bear little relationship to the quality of the lawyers advertising.

Wikipédia

Legal advertising

Legal advertising is advertising by lawyers (attorneys), solicitors and law firms. Legal marketing is a broader term referring to advertising and other practices, including client relations, social media, and public relations. It's a type of marketing undertaken by law firms, lawyers (attorneys) and solicitors that aims to promote the services of law firms and increase their brand awareness.

Digital platforms have increasingly dominated legal marketing plans, often at the expense of traditional print advertising, as the perceived benefits of digital marketing have grown.

Practices such as social media marketing, search engine optimization (SEO), email marketing, and pay-per-click advertising (PPC) now combine with traditional public relations and legal advertising (billboards, TV and radio ads, newspaper ads, etc.) as the main strategies in legal marketing.

https://en.wikipedia.org/wiki/Legal advertising